Kindness Counter

As an initiative to teach kindness and empathy among preschool-aged children, we developed this campaign to promote PBS Sprout's Kindness Counts program. To encourage children to do good deeds we created the Kindness Counter; a real counter that would increase with every kind act that was reported online. Why? Because research shows that nice kids become nice grown-ups. At least most of them, I'm talking to you Mike Stapleton!