Ree Nguyen

Giant Post-Its

Leading up to the opening of the LA Auto Show, we created this billboard covered in giant 3D post-it notes next to a large parking lot, a.k.a, the 405 freeway. We then removed the post-it notes one by one throughout the week, slowly revealing the All-New Mazda3. 

Accolades: 

OBIE Outdoor Award Shortlist

Client: Mazda / Role: Senior Copywriter /