Gallery of the Gamer

The studio behind World of Warcraft, Call of Duty, Overwatch and Candy Crush wanted to convince advertisers that gamers were more than just basement-dwelling, doritos-eating dudes who liked their food fast and their internet speeds faster. So to show that the world is full of gamers across a broad spectrum, we created a site that explored the 6 personas of a gamer through an art exhibit. The WebGL-based site averaged nearly 5 minutes of dwell time and 18% of visitors downloaded the research study written by Activision-Blizzard Media.   http://galleryofthegamer.com/

Accolades: 

The FWA Site of the Day

AWWWards Honorable Mention Site of the Day Nomination 

CSSAwards Innovation Award